24+ years. 1,000+ stores. Dozens of collaborations. Global licensing. Countless lessons.
I started BOY MEETS GIRL® with no investors—just a Sharpie, a big dream, and a fire inside me I couldn’t ignore. I worked 24/7, packed orders on my floor, and hustled my way into the hearts of editors, celebrities, and communities around the world.
But this journey has always been about more than fashion.
It’s about building while becoming a mom. Using my voice—and platform—for something bigger.
Writing down every messy, magical chapter in Embracing the Calm in the Chaos.
And never, ever giving up.
This week, I created a visual story that brings this journey to life in 8 slides. Each image reflects the chaos, the calm, the grit, and the growth that shaped both the brand and me.
I’ll also be back at Barnard College this Thursday to speak with international business and marketing students about the real, winding road behind the brand—and how staying grounded in your "why" makes all the difference.
I’m still here. Still building. Still believing.
And yes—I have some exciting Q4 announcements coming soon. Stay tuned.
Thank you for being a part of this ride. You are forever in my journey.
My heart is heavy as I watch the devastating floods impacting families and communities across Texas. To everyone affected, please know that I am thinking of you and sending my deepest love and strength your way.
XO,
STACY
P.S. You might notice that my previous podcast episodes are linked here on Substack—with our original logo still showing up on the audio clips. Yep, this mama’s got some tech cleanup to do! 😅 Until then, you’ll see the old branding pop up.
#MomsGotThis, featured in Forbes, was co-hosted by myself and the amazing Michelle Park. We ran for 3 seasons (2017–2020), sharing over 70 stories and 200+ episodes from incredible moms doing it all. ❤️ You can take a listen to previous episodes right here ;)
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