So many newsletters, and you landed here with me — thank you. I’m so excited you’re here.
What is “BEHIND THE SEAMS™ with STACY IGEL”?
It’s my space to share what I’ve learned over almost 25 years of building BOY MEETS GIRL®, navigating motherhood, caregiving, creativity, and the chaos of modern life — and somehow turning all of it into connection, impact, and storytelling.
Here you’ll find:
Stories from building a global impact brand since 2001
Lessons from wins, pivots, heartbreaks, collaborations, and comebacks
Deep dives into my book Embracing the Calm in the Chaos — plus new interviews, behind-the-scenes, and updates
Entrepreneurship + creative business guidance (what TikTok never fully explains)
Sports, fashion, philanthropy, and culture through my lens
Motherhood — the real, the motivating, the messy
The emotional truths behind aging parents and caregiving journeys
Travel, art, music, nostalgia, Web3, and the creative sparks that keep me inspired
Giveaways, archival BMG moments, and the build-up to BMG’s 25-year anniversary in 2026
This is an extension of everything I’ve been sharing since the early blog on my blog BTS WITH STACY IGEL days — the brand, the behind-the-scenes, the vulnerable stories, the creative chaos, and the impact.
Who’s STACY IGEL?
I’m Stacy Igel — founder and CCO of BOY MEETS GIRL®, the global impact brand I launched in 2001 with a sketch, a mission, and a belief that fashion could fuel connection. Nearly 25 years later, we’ve collaborated across continents, landed in legendary retailers, and built a community that spans generations — from Gen X to Millennials, Gen Z, and now the Alphas (hi, Dylan).
I’m also an author.
My first book, Embracing the Calm in the Chaos, is the heartbeat of my story — about perseverance, collaboration, motherhood, identity, and building something that lasts.
I’m a wife, a sister, a daughter navigating the complexities of dementia and Parkinson’s in my family, and a mother to a spirited, brilliant, basketball-loving 11-year-old who teaches me something new every day.
I’m an entrepreneur who built a business out of resilience, grit, creativity, and community — without a rulebook. I’ve done New York Fashion Week shows, global licensing deals, 1000s of collaborations, philanthropy, and more “pivot moments” than I can count. I’m now preparing for the 25-year milestone of my brand in 2026, which will be a full celebration of everything BOY MEETS GIRL® has stood for: impact, art, activism, connection, and storytelling.
Like most women, I oscillate between 1,468 mental tabs at all times — founder, mother, partner, friend, caregiver, creator, advisor, and emotional firefighter.
But all of it informs the work I do here.
This newsletter is where I share what I’ve learned — the good, the hard, the funny, the deeply personal — and help you navigate your business, your creativity, and your life with a little more calm in the chaos.
So to all my peeps, what can I help you with? Subscribe to get full access to the column and publication archives.
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